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Welcome to a journey of self-discovery.

Today we will guide you in uncovering your personal ‘Why’.

This is your purpose, cause, or belief that inspires you to do what you do.

To the right you can use our bot Simon, to help you through this process!

Let’s get started…

The Journey Begins

Start by considering activities that make you come alive. These are activities you love so much, you would do them even if you weren’t paid. This passion often points to something deeper, something that resonates with your core.

Acknowledge Your Strengths

Next, think about your strengths. What are you naturally good at? What are the qualities that others often admire in you? These strengths are likely aligned with your ‘Why’.

Reflect on Your Experiences

Now, reflect on your most valuable experiences. Think about the moments when you felt truly fulfilled and satisfied. What made these moments so special? Often, these experiences can shed light on the deeper purpose that drives us.

Consider Your Admiration

Moving on, consider those you admire or envy. What qualities or achievements do they have that you wish for yourself? This admiration can highlight important aspects of your own ‘Why’.

Delve Deeper into Meaning

As we delve deeper, think about what gives your life meaning. What gives your life a sense of real purpose or passion? The things that feel truly meaningful, even when they’re challenging, are often closely connected to our ‘Why’.

Envision Your Impact

Next, envision your impact. What kind of difference do you want to make in your work, your life, or the world? How do you want to be remembered? These answers can help clarify the impact that your ‘Why’ could have.

Imagine a World Without Financial Constraints

Imagine there are no financial constraints. What would you choose to do if you didn’t need to worry about earning a living? How would you spend your time? The answers to these questions can reveal what truly matters to you, and thus, part of your ‘Why’.

Stand Against Something

Finally, consider what you stand against. What are the things that you believe shouldn’t exist in your industry or in the world? What practices, attitudes, or conditions do you want to change or eliminate? Standing against something can be a powerful indicator of your purpose.

Crafting Your ‘Why’ Statement

Reflecting on your responses, you’ll likely notice patterns or themes. These insights can help shape your ‘Why’ statement. This statement should encapsulate the purpose or belief that inspires you to do what you do.

Based on your responses, you can craft a potential ‘Why’ statement. If it doesn’t resonate with you, that’s okay. Your ‘Why’ is a deeply personal reflection of your core values and drivers, and it may take time and iteration to get it right.

Remember, your ‘Why’ is a constant companion on your journey, guiding and inspiring you every step of the way. Stay true to it, and you’ll find that it brings clarity and motivation to everything you do.


I encourage everyone to embark on this journey of self-discovery. Your ‘Why’ is waiting for you. All you need to do is start.

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